Why Does Persib Have Many Sponsors?
Persib is one of Indonesia’s football team from Bandung that has done quite a performance and stable in the Indonesian football industry, since long time ago until the current Indonesian League.
One unique note from this team is when the team won the United football competition for the very last time in 1993/1994. At the final game, Persib which was defended by Sutiono Lamso and Robby Darwis beated PSM Makassar. The Galatama football game and united teams in Indonesia then was united into Indonesian League (LI). At the first LI held in 1994/1995, Persib won for the first time after defeating Petrokimia Putra Gresik. Persib also was one of the only clubs in Indonesia that managed to play at the semi finals at Asia Champions League.
The Indonesian Super League now uses a dependent system, which is participants are not alowed to use its budget so that some clubs have difficulties in finding a fund. Unlike Persib which is funded by several sponsors for its game matches.
Why does Persib has many sponsors? The team from Bandung is a team who is faithful to its supporters and spectators in its every games thus resulting an overflow of spectators. This canbe seen from last night’s game between Persib and Arema. So it is true that many people watch Persib on television, which is then used by sponsors to introduce their products.
Persib’s clothes and merchandise are hunted by its supporters, in every shirts you can find the sponsors’ brand, as well as on the merchandises.
Persib is a future professional team that can compete in domestic games thus sponsors are eyeing on them hoping to bring Indonesian football to the outside world.
by Juanas Orta
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